Build your relationship map.
70% of B2B opportunities have only one contact in the CRM. One person. One thread. Know who's really involved in your biggest deals.
5x
Multi-threaded deals close at 5x the rate of single-threaded ones.
UserGems
6-10
Decision makers in the average B2B deal. Enterprise? Up to 20.
Gartner
40%
of deals stall because the primary contact leaves or changes roles.
Gong