
We see it all the time. 70% of B2B opportunities have only one contact in the CRM. One person. One thread. Deals stall or go quiet because you've been moving things forward with one person, but the team isn't bought in. Know who's involved in your biggest deals.
Multi-threaded deals close at 5x the rate of single-threaded ones.
UserGems, 5,000+ opportunities
Decision-makers in the average B2B deal. Enterprise? Up to 20.
Gartner
of deals stall because the primary contact leaves or changes roles.
Gong
Free. No login. Takes 60 seconds.